Ford Sunset Vehicle Information

By 2020, almost 90 percent of our Ford portfolio in North America will be trucks, utilities and commercial vehicles - including their electrified versions.  

Given declining consumer demand and product profitability, we will not invest in next generations of traditional Ford sedans for North America.

Over the next few years, our Ford car portfolio in North America will transition to two vehicles - our best-selling Mustang as well as the all-new Focus Active crossover coming out next year.  

To respond to the needs of our customers and grow our business, we are significantly expanding our North America utility portfolio while also exploring new "white space" vehicle silhouettes that combine the best attributes of cars and utilities - such as higher ride height, space and versatility.

Questions and Answers

  • It's official: You are going to end production of Fiesta, Taurus and Fusion? Yes, over the next few years, our Ford car lineup in North America will transition to two vehicles - Mustang and Focus Active.
  • Does this mean that Lincoln MKZ will end production?  MKZ remains an important part of the Lincoln lineup.  We continue to evaluate the premium car industry for Lincoln in China and the U.S. but don't have any news to share today.
  • Will you end Continental production?  Continental remains an important part of the Lincoln lineup and is experiencing record sales in China. Beyond that, we don't comment on speculation about our future product plans.
  • Why sunset Fiesta, Taurus and Fusion - and why now? Focusing on vehicles and markets where we know we can win - along with leveraging partnerships and alliances - will help both us and dealers further improve profitability.
  • Aren't you abandoning consumers, leaving them with too few choices by cancelling three Ford cars? To respond to the needs of our customers and grow our business, we are significantly expanding our North America utility portfolio while also exploring new "white space" vehicle silhouettes that combine the best attributes of cars and utilities - such as higher ride height, space and versatility.
  • These car line cancellations have been rumored for months. Why did it take you so long to announce? As we have been shaping our plan, we have been carefully considering where to play and how to win. When we look at exiting certain products or markets, we have to analyze how that affects different parts of our business.
  • Are you concerned about not having a true entry-level car anymore, which helps bring new car buyers to the Ford brand? No. Consumer buying habits are shifting from small cars to small SUVs - here and around the world. We are focusing our efforts on vehicles customers prefer.
  • What about the Police Interceptor Sedan? The Police Interceptor Utility is approximately 80 percent of our sales to law enforcement, and the all-new Police Interceptor Utility that's coming to market next year will meet the needs of police departments nationwide
  • Does this mean Your US Volume and Market Share will Decline?  No, we have a robust product plan that will deliver one of the freshest portfolios in the industry with several incremental offerings that should deliver profitable new business
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